A social media strategy is a way to lay out your social media goals, the strategies you’ll use to reach those goals, and the metrics you’ll track to see how well you’re doing. Your social media marketing strategy should also include a list of all your current and future social media accounts, as well as goals for each one. These goals should fit into the bigger digital marketing plan for your business.

It tells you what to do and whether you’re doing it right or wrong. The more detailed your plan, the better it will work. Keep it short. Don’t make it so high or wide that it’s impossible to reach or measure. Lastly, a good social media plan should spell out who does what on your team and how often reports should be made.